SPEED TO MARKET FOR NEW PACKAGING FORMAT KEY TO CAPTURING INCREMENTAL SALES DURING PEAK SELLING PERIOD
Challenge:
A major branded food company needed
to change product packaging to enable a sustainable, paperboard based
solution to accommodate a leading national club store’s requirements –
all during the height of this seasonal product’s sales window.
SPBCo Solution(s):
Working as a closely linked
team, SPBCo Structural and Graphic Design resources modified an existing
pack to the new club store size. The trial protocol of this structure
was expedited through both SPBCo and customer manufacturing lines,
enabling full production packaging mode in just weeks rather than
months. Result – the customer captured additional sales by supplying the
club store with a unique and appealing product offering.