SUCCESSFUL PACKAGING FORMAT
CHANGE MADE POSSIBLE THROUGH
VALUE-ADDED STRUCTURAL AND
GRAPHIC DESIGN SERVICES
Challenge:
One of America’s only remaining
domestic confectionary companies was asked by the global leader in
retail to convert from a flexible packaging/peg-displayed format to a
more sustainable and popular theatre pack/shelf-displayed format.
SPBCo Solution(s):
SPBCo’s “one-stop-shop” design
professionals were challenged with both conversion concepts as well as
“blue-sky” creative graphic designs. After developing the appropriate
product content/net weight size & style in a new theatre pack
folding carton structure, SPBCo’s graphic designers converted
flexographic/flexible packaging design software content into leading
offset lithography/folding carton design software. Several new,
creative concepts were then developed, one of which was selected by
customer ownership. Production orders quickly followed, enabling retail
shelf conversion timelines to be accomplished.