Case Histories

Speed to market

SPEED TO MARKET FOR NEW PACKAGING FORMAT KEY TO CAPTURING INCREMENTAL SALES DURING PEAK SELLING PERIOD

Challenge:
A major branded food company needed to change product packaging to enable a sustainable, paperboard based solution to accommodate a leading national club store’s requirements – all during the height of this seasonal product’s sales window.

SPBCo Solution(s):
Working as a closely linked team, SPBCo Structural and Graphic Design resources modified an existing pack to the new club store size. The trial protocol of this structure was expedited through both SPBCo and customer manufacturing lines, enabling full production packaging mode in just weeks rather than months. Result – the customer captured additional sales by supplying the club store with a unique and appealing product offering.