The global leader in the toy industry, employing a dual Asian and domestic folding carton sourcing strategy, desired to change both graphics and paperboard substrate to appeal to the growing sustainability demands of their customers.
Significant formula differences in off shore PMS color matching (learned from past experiences with common SBS paperboard) were complicated with the added variable of significant differences in special grades of CRB. In response, SPBCo employed the services of long time business partners within the supply chain. A domestic supplier of this special CRB grade was chosen and resulting rounds of ink drawdowns matched pre-printed Asian packaging. The customer was able to go to market with a consistent retail shelf presence.